Harmonising Street Furniture

From the 17th century to the Second World War, street furniture, including litter bins, bollards, signs, lamps and paving, were considered decorative as well as functional fixtures. In Victorian times, elegant bollards, street lights and wall bracket lamps were used throughout the area.

The ‘carpeting, furnishing and lighting’ of a street is as important to the character and use of an area as the interior design of any public building. It is the view of the Trust that everything in the public realm should earn its place, be attractive, durable, require minimal maintenance and have a design life appropriate to the area it adorns. Where possible, it should be based upon historic precedent, at least be neutral, and never damage the character or interest of the area

When the first Renaissance Study was published in 1990 there was a collection of discordant and mostly unsightly street furniture.

Photograph of bollard and litter bin
Examples of street furniture which cluttered the area prior to the adoption of the unified approach detailed in the Seven Dials Renaissance Study.
Photograph of three different styles of litter bin adjacent to each other
Three different styles of litter bin adjacent to each other.

There were ten forms of bollards: Timber Large 250 x 250 x 980 height; Timber Small 150 x 150 x 980 height; Timber Circular 200 x 900 height (all Woodscape); Concrete circular 160 x 750 height (Marshalls Mono); Cast Iron tubular 180 x 180 (base) x 950 height (Comyn Ching) ; Cast iron Doric 150 x 150 x 980 height (Furnitubes); Ductile steel/cast iron 275 x 150 x 980 height (Broxap & Corby); Cast iron St. Martin’s 250 x 250 x 980 height (not in production); Concrete filled steel pipe 150 x 980 height (DLO); Ductile steel tube 125 x 750 height (Furnitubes); and Drop bollards galvanised 75 x 750 height (various).

The use of bollards in Seven Dials and the Covent Garden area dates back to the 17th century. Stone bollards are shown on Edward Pierce’s original drawing, protecting the Sundial Pillar and around the Covent Garden Piazza. The traditional purpose of bollards was much the same as today, segregating vehicles from buildings, structures and people. Designers often made an asset of their functional necessity and laid them out to contribute to the pattern and arrangement of buildings and spaces. The original materials used were stone and timber, progressively replaced by cast iron in the 18th and 19th centuries, each area often boasting its own decorative designs.

Seven Dials, in the Parish of St Giles-in-the-Fields, had its own special bollard, probably dating from the mid to late-19th century. Photographs and drawings from c.1888 show this type of bollard with the lettering ‘St Giles Parish’  cast into the surface of the bollard. This attractive cannon form has been recast, featuring the St Giles Crest with the Golden Hind and ‘Seven Dials’ in embossed lettering. It is used as the standard, replacing the ten different modern designs previously used in the area. The concept of using the Golden Hind, symbol of the ancient Parish of St Giles, was developed by Peter Heath, co-author of the previous editions of the Study. It is now used throughout the area.

Drawing of the St Giles Parish symbol of the Golden Hind. A golden deer pierced by an arrow, sitting within a red circle outlined in black.
The St Giles Parish symbol of the Golden Hind has been used to integrate all street furniture, illuminate the area’s history and reinforce a sense of place.
Drawing of bespoke Seven Dials bollard and photograph of original Victorian Seven Dials bollard used as the model.
One of the original Victorian Seven Dials bollards was found nearby and another far afield in Swanage, Dorset. These were re-cast using the St Giles Parish symbol.

In partnership with Camden and Shaftesbury plc, the Trust has developed this theme for bollards, litter bins, street name plates and for the Trust’s People’s Plaque scheme. The designs for street name plates and People’s Plaques were made by trustee Paul Draper. In addition to consistency, they all refer back to the area’s history, building on the distinct sense of place in Seven Dials. They should continue to be used and any future forms of street furniture should adhere to this successful and popular template.

Bespoke Seven Dials bollard. Painted black, with Seven Dials raised in gold and the Golden Hind motif painted in gold, red and white.
Bespoke Seven Dials bollard. Painted black, with Seven Dials raised in gold and the Golden Hind motif painted in gold, red and white.
Photograph of detail of the Golden Hind motif and lettering on a Seven Dials bollard.
Golden Hind motif and lettering detail.
bespoke Seven Dials litter bin with Seven Dials in gold, gold bands and Golden Hind motif in gold, red and white.
bespoke Seven Dials litter bin with Seven Dials in gold, gold bands and Golden Hind motif in gold, red and white.
Seven Dials street name plate. Text reads Seven Dials. London Borough of Camden. Mercer Street WC2, formerly Little White Lion Street.
The final design for the Seven Dials street name plates.
Photograph of example of street name plate now replaced.
One of the street signs replaced.

Freeholder Shaftesbury plc has built on the Trust’s work, using the Trust’s Golden Hind drawing on their marketing and on-site material.

Photograph of example of freeholder Shaftesbury plc's use of the Golden Hind motif on its marketing material for the area.
Photograph of framed area map for public with Golden Hind motif mounted on the black frame